8/29/2014

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If you have developed an idea for a book, or if you have actually written a book proposal, you need to know how to sell a book idea to a publisher, especially if you don't plan to work with an agent. You can sell your book without an agent, but you're competing with other writers and authors who have agents.
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Steps

  1. Sell a Book Idea to a Publisher Step 1.jpg
    1
    Visit your bookstore or community library and research publishing books such as "Literary Marketplace." This book should be in the reference section in your library, where you can sit down and make notes regarding publishers and editors.
    • Make notes of the complete names and addresses of editors and publishing houses. As you do so, make sure you write everything down accurately.
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  2. 2
    Conduct research on publishing houses and categories they specialize in. As you do your research, make sure you highlight the publishers that specialize in the genre you are writing in. A mystery publisher would not accept a submission or proposal for a science fiction or young adult fantasy manuscript.
    • Talk to booksellers in your community. They will give you good advice on which publishers you should target as you prepare to submit your book idea.
    • Take a notepad and pen to the bookstores in your community. Do targeted research in the category under which your book falls. You should look for which publishers are the most dominant.
    • Look through individual books for a numbering sequence -- this tells you how many printings the book has had -- the more printings, the more successful the book is. Find this sequence on the copyright page and make a note of these books on your notepad.
    • Visit your library. Talk to the reference librarian and ask for his or her advice and write it down.
      Sell a Book Idea to a Publisher Step 2Bullet4.jpg
  3. Sell a Book Idea to a Publisher Step 3.jpg
    3
    Look for publishing house websites and research the names of current editors so you send your book idea to the correct person.
  4. Sell a Book Idea to a Publisher Step 4.jpg
    4
    Write a book proposal that is short, to the point and articulate. This is a sales presentation of your idea and you want to give it the best chance possible.
    • Write a one-page cover letter.
    • Compose an introduction of your book idea that fills two pages or less. Include what the book is about, what makes it different from any other book, what the market for your book idea is and how you plan to reach this market demographic.
    • Include a table of contents. If necessary, annotate it.
    • Add a sample of your book. Ideally, this is the first three chapters.
    • Write a page about your personal information and why you are the best writer for this book.
    • Include marketing information. This includes how you can market and sell your book, the ways it can be marketed and where it would best sell. Include ideas on how your book can be promoted.
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YES
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Are you an expert on kissing?

If so, share what you know about how to be a good kisser.

Please be as detailed as possible in your explanation. We will take your detailed information, edit it for clarity and accuracy, and incorporate it into an article that will help thousands of people.
Tell us everything you know here. Remember, more detail is better.

Tips

  • If you land a book deal, you should receive a non-refundable advance -- which is applied against future royalties.
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Warnings

  • Don't use a fancy, hard-to-read script font.
  • Don't package your book proposal in styrofoam peanuts
  • Don't use colored or scented paper for your proposal.
  • As you write your proposal, don't say, "All my friends think this is a great idea for a book."

Things You'll Need

  • Notebook
  • Pen
  • Literary Marketplace
  • Computer with Internet connection
  • Printer
  • Printer paper

 

7/24/2014






 2015 Chrysler 200 Mopar Picture





Just the Facts:
  • A special version of the 2015 Chrysler 200 showcases how car shoppers can personalize the sedan with Mopar parts.
  • The customized version of the Chrysler 200 will debut at the 2014 Chicago Auto Show.
  • Consumers can choose from more than 60 Mopar parts and accessories when the car arrives in showrooms in the second quarter, with 100 Mopar products on tap by the end of the year.


CHICAGO A special version of the 2015 Chrysler 200 showcases how car shoppers can personalize the sedan with Mopar parts.
The customized version of the Chrysler 200 will debut at the 2014 Chicago Auto Show.
Consumers can choose from more than 60 Mopar parts and accessories when the car arrives in showrooms in the second quarter, with 100 Mopar products on tap by the end of the year.
"The Moparized version of the 2015 Chrysler 200 on display at Chicago demonstrates our commitment to working with all Chrysler Group brands to offer Mopar products that let customers personalize their ride right when it arrives in the showroom," said Pietro Gorlier, president and CEO of Mopar, in a statement.
The special Chrysler 200 gets a Lunar White Pearl Tri-coat exterior color and a body package that adds side sills, a chin spoiler and rear fascia valance. Upper and lower Mopar grille textures and aluminum exhaust tips round out the package.
The cabin gets premium white leather seats with bronze stitching, along with bronze accents on the bezels and steering wheel.
Other available Mopar products for the Chrysler 200 include multiple racks and carriers, ambient lighting, in-vehicle wireless charging and premium floor mats.
Edmunds says: Chrysler rolls out more weapons in its arsenal for fighting the Ford Fusion, the chief competitor of the 2015 Chrysler 200.

The Four Keys to Raising Capital

Address these four points clearly and confidently, and your investors are likely to buy in.
It's no secret that raising capital to grow your business or invest in property has become harder. Traditional lenders are requiring you to jump through more hoops, and they are applying less attractive terms after all the jumping is over. Private lenders and investors are more cautious and have upped their standards, as well. What's a businesswoman to do?
It's Simply Common (Business) Sense
It's actually not the mystery that many make it out to be. More than anything, good common business sense will prevail. It's often said that the key to raising capital is a person's ability to sell. Selling is a crucial skill for any entrepreneur. When it comes to raising capital, the question is "What are you selling?" In other words, what is the lender or investor looking for?

The key to raising money, whether it's to start or expand your business or to purchase and operate a rental property, comes down to four factors.
  1. The Project
  2. The Partners
  3. The Financing
  4. The Management
If you can show a prospective lender or investor that you have command over these four pieces of the puzzle, then selling will not be an issue, and you will attract more money than you thought possible.

The first time I raised money for my business, I wasn't aware of these four gems, so much of my sales pitch to prospective investors was based on BS--blue sky. The "sell" was much more difficult because 1) I didn't know what the investor was looking for and 2) I relied solely on my persuasion skills instead of sound business sense. Even though it was much more difficult, I was still able to raise a quarter of a million dollars from 10 investors. And in the end, every investor got his or her initial investment back and made an excellent return on that investment. The process today, whether I'm the one raising the money or people want money from me, is much more efficient and leads to better results.
The Overall 'Want' of a Lender or Investor
The what-I-want umbrella covering any deal an investor is considering is that she wants a healthy return on her investment. If I give you X dollars, then how much money will I get back? That's the overall want of an investor.
(Note: When I refer to a "lender or investor," I am referring to anyone or anything from a traditional bank or lending institution to a private organization or an individual. The same criteria apply no matter whom you are approaching for capital.)
Music to an Investor's Ear
A presentation should not be long or complex. It will differ depending on the business or investment involved. Often when a "pitch" is short and concise, it reflects that the people presenting it are confident in knowing what the investor wants and secure that they can deliver it.
Let's take a closer look at the four key factors:
  1. The project: What is the project the lender or investor is providing you capital for? If it's your business, then what exactly is your business? What makes your business unique from others in your industry? And what is the advantage your business has that will build the investor's confidence? What will make it successful? Keep it simple. Keep it concise. Keep it real.
  2. The partners: Who are the key partners behind the project? Who is putting the deal together? What is the track record of the partners, and what experience do they have. Put yourself in the investor's shoes for some perspective. Whose music project would you be more likely to invest in--Paul McCartney's or Mike Tyson's? Whose new skin-care company would you back--Mary Kay's or Lindsay Lohan's? It's not rocket science. It's common business sense. The experience the partners bring to the table and how comfortable the investor is with their level of expertise are what will drive any investor's decision.
  3. The financing: Show me the real numbers. This is obviously a bit trickier for a startup company because most of the revenue numbers will be projected numbers, not actual numbers. This is where previous experience can overcome that obstacle. Show the investor, as accurately as you can, how the project--be it a business or an investment--will make money. Be realistic. As an investor, I do not want to see the best-case scenario. I want to see the most realistic numbers, including the problems and roadblocks ahead. Every business and investment project has problems; pretending that yours won't makes you look like an amateur.

    How much money are you raising in total? Where is the money coming from? Is the money being raised from private parties, traditional lenders, pension funds or government programs? What are the terms? For example, let's say I'm being approached for the down payment on an apartment building. I'm told the other 80 percent is coming from a top lending institution. What would be more attractive to me as an investor: borrowing the 80 percent at a lower interest rate that must be refinanced in two years or getting the 80 percent at a slightly higher fixed rate for 25 years? The first option presents more unknowns down the road while the second scenario has fewer potential surprises.

    How are you going to use the money being raised? What are the funds being allocated to? One hint--if it's ever suggested that some of the money raised is to pay you, as the owner of the business or the deal, then my door is closed. If you want a paycheck, get a job. And, of course, you must answer these two key questions for your potential investor: How soon until I get my initial investment back, and what is the return on my money? The bottom line: Is your financing structure attractive to an investor?
  4. The management: It's said that "money follows management." I agree. However, your case is so much stronger when you address all four components, not just management.
Investors want to know who's running the day-to-day operations. This is key to the ongoing success of any venture. What is the experience level of the management team? Who are they? What are their backgrounds? What makes them vital to the success of this project or business?
If you are starting your own business or if you're raising money to grow your existing business, then the partners and the management team may be the same people. That's not a problem at all, given experience and expertise on the team that the investor has confidence in.
How It Plays Out in Real Life
Let me give you a real-life example of how this formula works.
My husband, Robert, and I were approached by a friend about an investment opportunity. We knew this gentleman personally but had not done any business dealings with him. He is very well-respected in the business community.
Here is what he told us:
"This is the investment--an Arizona landmark resort with three golf courses plus two additional golf courses from a second as-prestigious resort. It has gone into foreclosure and we are certain we can purchase it for about 25 percent of what the previous owner put into the property." (The Project)
"My two partners and I are purchasing this investment. This is the 54th venture we've done together. Here is a list of those projects and the results. You know of one of my partners, Mr. XYZ." (Just about everyone in town, and beyond, knows of this man. He is a business legend.) "We've been actively searching for three years for a great project, and we feel this is the one." (The Partners)
"We are raising 10 percent of the purchase price as a down payment. Two pension funds are putting up X number of dollars, and the bank that has foreclosed on the property is financing the rest of it. You can conservatively expect a return of X percent on your investment, and you should have all your money back within three to four years." (The Financing)
"As to the management (at this point he drops a four-inch binder on the table that falls with a thud), this is the company that will be managing the hotel. It also operates the ABC and MNO resorts." He then drops a second four-inch binder on the table. "This is the company that will manage the golf courses. There is a listing of the other golf course it manages. We've checked out both of these companies thoroughly." (The Management)
"That's the investment. What do you think?"
What We Thought
It took us all of five minutes to say, "Count us in." Here is the beauty of our friend's approach: This is a multimillion-dollar venture. He could have gone into all sorts of graphs, figures, projections and data. He could have spent hours telling us about what a great deal this was. Instead, he took all of 10 minutes, answered the four key issues, and five minutes later we had a deal.
Raising capital does not have to be a laborious, drawn-out affair. If you can keep it to the four key points and provide your investor with confidence, then money will flow to you.
Oh, just one last point--you'd better deliver.
For more on pitching investors, see "Improve Your Odds of Getting Funded." 

6/30/2014

Monday 30, June 2014

How do you find a distributor for your product?

A: Let's consider the sage counsel offered by Robert Nadeau, who has spent 25 years figuring out how to improve the efficiency of distribution channels. Nadeau, managing principal of Industrial Performance Group in Highland Park, Ill., says the first thing entrepreneurs should determine is whether their companies even need distributors. These days, more and more do not. Anyone ever heard of Amazon?
Nadeau counsels his clients--mainly midsize to large manufacturers--to follow a simple rule: Listen to your customers. He says it helps to think backward through the distribution channel. "You have to think about how the customers want to search for your product, learn about your product and acquire your product," he says. "You may not need a traditional distributor. You may need a logistical specialist. That's what UPS is. That's what FedEx is. Those are people who say, ‘I don't know what's in the box, and I don't know how to sell it to you. But I can get it to where it's supposed to go better than anyone in the world.'"
If you do need a distributor, Nadeau suggests joining an industry association and attending trade shows to find out how similar companies--the competition--move their products. ("Distributors gather in herds," he says.) The website for the National Association of Wholesaler-Distributorslists more than 100 member associations. It's a good place to start.
But Nadeau warns that finding a distributor is only the beginning. From that point on, entrepreneurs need to recognize that their business is now interdependent with that of the distributor. While they may have different operating philosophies, the entrepreneur and distributor serve the same customer--whoever pays for the product at the end of the line. "The distributor is not your customer," Nadeau says. "That's the hardest thing for entrepreneurs to get their minds around."
Too often, he says, entrepreneurs hire a distributor without any real strategy. You have to figure out precisely what you need, then spell it out in unambiguous terms. Do you need the distributor to prepare point-of-sale reports and other information gleaned from customers' buying habits? Do you need the distributor to help sell your product?
If so, Nadeau says, be prepared to invest in training the company's salespeople. Otherwise? "Distributors can ruin a product," he says.
As an entrepreneur, you also must ensure that your contract is structured to suit not only the distributor's needs, but also your own. That's not always easy when you're moving $5 million worth of product through a company with annual revenue of $500 million. Nadeau's suggestion: "You have to have a compensation system that rewards distributors for doing the things you want them to do."
Read more stories about: Product ideasCustomer feedbackPackagingDistribution

The Three Key Leadership Lessons From 'Seinfeld'

It may take 50 or 100 years for people to pay proper tribute to Jerry Seinfeld’s insights into the human condition. After all, when Shakespeare was churning out his comedies and tragedies, people saw them as lively tales with compelling characters; but it took later generations of scholars to pontificate with straight faces about how Shakespeare “invented” the modern human sense of self.

But already it’s telling that whole academic studies often tell us no more about people than what Seinfeld has been able to figure out on his own. The whole range of human foibles is catalogued in the nine seasons that his self-named show was on the air. And the Internet is now filled with life lessons from the show.
And as we celebrate the 25th anniversary of the program’s birth, for our own purposes we can find three lessons from the show about the task of leadership.
1. “It’s not a lie if you believe it.” In other words, conviction counts for a lot.
When Jerry is told to take a polygraph test to verify his claim that he never indulged in that guilty pleasure, Melrose Place, he seeks tips on insincerity from liar extraordinaire George Costanza. George finally yields the tersely magnificent observation, “Just remember: It’s not a lie … if you believe it.”
No, I’m not saying the takeaway is for managers to lie, but I am suggesting that George offered the most crucial insight into the art of persuasion.
Former Disney CEO Michael Eisner once quipped that a strong point of view is worth 80 IQ points. That’s the power of conviction.
And an acting teacher once told me, “Acting isn’t about lying. Acting is about the truth.” That sounds contrary to common sense, but she was right. The reason a good actor is such an amazing communicator is because he or she can take on a role and truly bring it to life, by finding the human truth inside that fictional role and bringing it out.
Most managers don’t know how to own the leadership roles they play in the manner that good actors own the roles they play. (That’s why I argued in my previous post that, if you as a manager can’t say something with conviction, you’re better off not saying it at all.)
To paraphrase Martin Luther, “If you’re going to sin, you might as well sin boldly.” And if you’re going to make an argument or spell out a vision, do it boldly or just don’t do it.
And it begins, as George noted, with you being the first one to internalize it and embrace it and believe it.
2. People are horrible and wonderful and amusing. So have a sense of patience and a sense of humor when leading them.
“People … they’re the worst,” Jerry says to his friend Elaine Benes in one exquisitely misanthropic dialogue.
This worldview is what makes that show unique. It’s a celebration of people at their most insecure, their most self-interested and their most entertaining. (But of course, if Seinfeld and co-creator Larry David were true misanthropes, they’d have used their wondrous grasp of human nature to become con artists instead of hilariously revealing entertainers.)
Their show is a form of reparative therapy for anyone who’s had to deal with this gang of idiots known as humanity, and certainly a comedic release for anyone who’s had to manage any portion of our gang.
Yet there’s no trace of either cynicism or sentimentality in the show. While its later seasons weren’t as biting as the earlier ones, it never devolved into a syrupy mush as did M*A*S*H in its final seasons, when even the worst characters began to take on saintlike qualities and motives.
That’s why, in the Seinfeld finale, an honest reassessment of the characters’ past actions results in them getting jail time. A little punishment was only fitting, in the brutally honest Seinfeldian worldview.
3. You may want to give people who “get” the show an edge in the hiring process.
Granted, most people entering the workforce today weren’t alive when Seinfeld first captured the popular imagination and rewrote our vocabulary. But thank heaven for reruns and the Internet and whatever new forms of communication are still to come, which can allow the show to enlighten new generations about the messiness of life together.
Seinfeld was a show about norms, not nothing,” Sam Sommers wrote in a 2011 Psychology Today article. “At its minutiae-focused best, the series was a 22-minute weekly discourse on the unwritten rules that guide social interaction …. And Seinfeld attracted an audience by exploring those very complexities.”
The show masterfully nailed social dynamics regarding interpersonal politics, taboos, envy, insecurity and other building blocks of human relationships. So if you’re dealing with a true aficionado of the show, you know you’re likely dealing with someone with a certain baseline of social awareness and emotional intelligence. And the importance of that can’t be underestimated.


 Camp Nou fell short of expectations; he missed all but one match in the final month of 
competition after injuring his foot during his club’s loss to Real Madrid in the Copa Del Ray in April.But there is little doubt the 22-year old striker is destined for greatness for his club and country.  That’s reflected in mobile sports news provider then Score’s $82 million estimate of the current market value of his transfer fee — the amount of money an acquiring team would pay to Barca to get him out of his contract. It’s the third highest in the world. It’s also the most of any player on the Brazilian roster which claims the top spot as the Most Expensive World Cup Team valued at $718 million.
In conjunction with transfer markt.com and Brazilian outfit Valor.com, theScore compiled the total current market value of each national squad playing in the World Cup based on the sum of the transfer fees each player could command in today’s market at their club level. Player fees are assessed by the player’s salary, stats, age, and recent performances among other things.
Four-time most valuable player in the world Lionel Messi has the highest estimated transfer fee valued at $163 million. In March the 26-year old broke an 87-year old record to become Barcelona’s greatest goal scorer in history after netting his 370th goal in his 452nd match. He already held records for most goals scored by a Barca player in La Liga. In this World Cup he has scored in each of his Argentine’s squad first round matches, including a stunner in injury time yesterday in a win over Iran. Valued at $654 million, Argentina ranks as the third most expensive playing in this World Cup.
Reigning MVP Cristiano Ronaldo comes in third with an estimated $136 million current market value. His stock is holding strong — Real Madrid spent $141 million, in today’s dollars, to acquire him from Manchester United in 2009 to make his the most expensive transfer in history. His Portuguese club is ranked No. 9 among the most expensive at $400 million. Germany is the most expensive among fellow Group G clubs, ranking 4th overall in the world with an estimated value of $622 million. Ghana is worth $151 million while the US is worth only $77 million. The combined value of this group dubbed the “Group of Death”: $1.250 billion
Of interesting note, using theScore’s total market values, Group D of Uruguay ($261 million), Costa Rica ($52 million), England ($493 million), and Italy ($449 million) slightly edge out ahead as the toughest with a combined total market value of $1.254 billion.
Of course being the most expensive team is no guarantee of success. Ranked No. 2 on the list with a total market value of $674 million, Spain was eliminated from the tournament. The team was also top-ranked by FIFA as the favorite to win and was incentivized to repeat their 2010 World Cup victory with a world-high $977,000 bonus per player. Their first loss came at the hands of the Netherlands whose market value is $249 million, and then they were knocked out by Chile, worth $200 million.
The Top 10 Most Expensive World Cup Players (based on current market value of transfer fee):
1. Lionel Messi, Argentina, $163 million
2. Cristiano Ronaldo, Portugal, $136 million
3. Neymar, Brazil, $82 million
4. Edinson Cavani, Uruguay, $82 million
5. Mario Gotze, Germany, $75 million
6. Andres Iniesta, Spain, $75 million
7. Luis Suarez, Uruguay, $71 million

8. Mesut Ozil, Germany, $68 million
9. Cesc Fabregas, Spain, $68 million
10. Hulk, Brazil, $65 million




























How To Be Happy At Work


“The way we’re working isn’t working,” wrote Tony Schwartz and Christine Porath in a recent New York Times article entitled “Why You Hate Work.” The article goes on to tell the sadly familiar tale of today’s typical workplace—lack of engagement in what people do, massive impediments to doing their work well, little appreciation for what they have done, all leading to the suspicion what they do at work makes no difference anyway. “For most of us,” the authors conclude, “work is a depleting, dispiriting experience.”
The authors—both management consultants—report that “more and more companies are taking up this challenge” of dealing with workplace disengagement. They describe a change program at the Albermarle Corporation [ALB], a multi-billion-dollar chemical company, that claims to have done so.
Interestingly, Luke Kissam, Albemarle’s chief executive, started the process with himself.
“He began by building breaks into his days—taking a walk around the block—and being more fully focused and present during time with his family. He now sets aside at least one morning on his calendar every week for reflection and thinking longer term. He has also made it a practice to send out handwritten notes of appreciation to people inside and outside the company.
“Mr. Kissam has also championed a comprehensive rethinking of his organization’s practices around meetings, email, flexible work arrangements, conflict resolution and recognition. By the end of 2014 more than 1,000 of his leaders and managers will have gone through a program aimed at helping them more skillfully meet their own needs, and the needs of those they oversee.
“’I can already see it’s working,’ Mr. Kissam the chief executive of Albermarle told the authors. ‘We’re trusting them to do their jobs rather than telling them what to do, and then we’re appreciating them for their efforts. We’re also on the right path financially. A year from now it’s going to show up in our profitability.’”
Missing the main point: purpose
The managerial steps taken at Albermarle however don’t entirely correspond to the authors’ own diagnosis of the problem of dispiriting workplaces. Thus the authors conducted a study, in partnership with Harvard Business Review, to examine the drivers of worker engagement. The study identified four such drivers:
Physical needs: the physical opportunities to regularly renew and recharge at work;
Recognition: the need to feel valued and appreciated for contributions;
Autonomy: the need to be able to focus in a sustained way and define and where to work: and
Purpose: the spiritual need to feel connected to some kind of higher purpose at work.
The survey found that the most important of these needs is the last: purpose. “Employees who derive meaning and significance from their work were more than three times as likely to stay with their organizations—the highest single impact of any variable in our survey. These employees also reported 1.7 times higher job satisfaction and they were 1.4 times more engaged at work.”
Yet the changes described at Albemarle do little if anything to do with the firm’s purpose. The CEO is still talking about the firm’s purpose as “getting on the right path financially,” something that will “show up in our profitability.” Talking about the purpose of the firm in purely financial terms is a quick way to demotivate employees.
The CEO might have listened to Simon Sinek and started with the question, why? Why does Albemarle even exist? Is it to “be a company that is on the right path financially” and “showing profitability”? Or is it a firm obsessed with delighting its customers with remarkable products and services?
The question is particularly relevant in the case of Albemarle, given on the one hand its questionable earlier history on environmental issues, and on the other, its more recent efforts to establish itself as a major player in the fast growing market of biofuels.
In assuming that the purpose of a firm is to make money, Albemarle’s CEO is not alone. According to a recent report from the Aspen Institute, the conventional wisdom in the United States today is that the goal of a corporation is to maximize shareholder value, even though Jack Welch has called this “the dumbest idea in the world.”
By talking of the purpose of a firm in purely financial terms, executives miss an opportunity to create meaning and purpose for their workers. Ironically by not focusing the firm on delighting customers, they also miss a huge opportunity to “get on the right path financially.” That’s because delighting the customer is not just profitable. It’s hugely profitable.
Clarifying the ingredients of workplace satisfaction
The goal of delighting customers also sheds light on the true meaning of employee recognition. Giving employees a clear line of sight as to how the work is impacting the ultimate customer and whether those customer is being delighted is inherently more motivating for employees than a pat on the back from the boss. Recognition from a boss is a poor proxy for real customer feedback, since the recognition may be mistaken or arbitrary, and hence a further source of workplace frustration.
That’s one of the key current problems at IBM, for instance, where although the top management pays lip service to responding to customers, the actual decisions make clear that the primary drivers are cutting costs and increasing earnings per share. In such a situation, talk about delighting customers only elicits cynicism.
The need for a radical transformation in management
Thus the Albemarle experience can hardly be regarded as a success when it doesn’t deal with the root cause of workplace disengagement. In fact, it’s symptomatic of a deeper malaise of management theory and practice. Better practices in terms of autonomy and recognition will not by themselves resolve the problem of workplace dissatisfaction, unless the purpose of the firm becomes more uplifting.
Limiting the length of meetings, mandating response times on emails, or creating fitness facilities or nap rooms are not bad things in themselves, but they are baby steps, in comparison with the longer and more difficult journey of management transformation that lies ahead.
Focusing a firm on delighting customers means a more fundamental shift in how leaders and managers think, speak and act in the workplace. It entails a different set of goals, habits, values, attitudes and beliefs. It’s not any secret as to what’s involved. More than a score of books have been written about it.
Work alone won’t make you happy
Those who really want to do something about improving workplace happiness might also draw on significant insights about happiness from the field of psychology, such as Jonathan Haidt’s book, The Happiness Hypothesis. Haidt summarizes a large amount of recent research on happiness with the formula:
H =S + C + V
where
“H” is happiness;
“S” is the “setpoint” or basic disposition to greater or lesser happiness, which varies considerably from individual to individual;
“C” is the amount of happiness generated by the conditions in which the individuals find themselves; and
“V” is the amount of happiness generated by the voluntary activities that individuals undertake themselves.
The biggest part of the “conditions” (C) for happiness, says Haidt, are social relationships. “No man, woman, or child is an island. We are ultra-social creatures, and we can’t be happy without having friends and secure attachments to other people.” We may find the people with whom to have these relationships at work, but it’s the relationships, not the work that is critical for happiness. We need to be realistic about what the workplace by itself can, and cannot, do. Even inspiring workplaces are not sufficient for true happiness.
The second most important part of the conditions (C) for happiness is “having and pursuing the right goals, in order to create states of flow and engagement. In the modern world, people can find goals and flow in many settings, but most people find most of their flow at work.”
Turning work into a calling
If the conditions at your workplace are miserable, you may be starting with negative conditions (C) for happiness. Can you overcome these bad conditions with positive voluntary efforts? Haidt suggests that you can, by turning work into a calling.
“Research finds that most people approach their work in one of three ways: as a job, a career, or a calling.  If you see your work as a job, you do it only for the money, you look at the clock frequently while dreaming about the weekend ahead, and you probably pursue hobbies…
“If you see your work as a career, you have larger goals of advancement, promotion, and prestige. The pursuit of these goals often energizes you, and you sometimes take work home with you because you want to get the job done properly. Yet, at times, you wonder why you work so hard. You might occasionally see your work as a rat race where people are competing for the sake of competing.
“If you see your work as a calling, however, you find your work intrinsically fulfilling—you are not doing it to achieve something else. You see your work as contributing to the greater good or as playing a role in some larger enterprise the worth of which seems obvious to you. You have frequent experiences of flow during the work day, and you neither look forward to “quitting time” nor feel the desire to shout, ‘Thank God it’s Friday!’ You would continue to work, perhaps even without pay, if you suddenly became very wealthy.”
Haidt goes on to quote Amy Wrzesniewski, a psychologist at Yale School of Management: “Work itself is but what you deem it.” Wrzesniewski finds “all three orientations represented in almost every occupation she has examined.  In a study of hospital workers, for example, she found that the janitors who cleaned bed pans and mopped up vomit—perhaps the lowest-ranking job in a hospital—sometimes saw themselves as part of a team whose goal was to heal people.”
Even without better management, Haidt suggests that most people can get more satisfaction from their work.
“The first step is to know your strengths. Take the strengths test and then choose work that allows you to use your strengths every day, thereby giving yourself at least scattered moments of flow. If you are stuck in a job that doesn’t match your strengths, recast and reframe your job so that it does…
“If you can engage your strengths, you’ll find more gratification in work; if you find gratification, you’ll shift into a more positive, approach-oriented mindset; and in such a mindset it will be easier for you to see the bigger picture—the contribution you are making to a larger enterprise—within which your job might turn into a calling. Work at its best, then, is about connection, engagement, and commitment.”
Change your work or your workplace?
The issue of happiness at work is of widespread interest. My article, “The Ten Happiest Jobs” now has close to a million page-views, in part because the happiest jobs are not the ones people expect: clergy, firefighters, physical therapists, authors, teachers, artists, psychologists, financial services sales agents, and engineers. By contrast, the “unhappiest jobs” include jobs where the conventional wisdom would least expect unhappiness: managers. The message is clear: climbing up the corporate ladder of a hierarchical bureaucracy is not the path to happiness.
Bottom line: if you are interested in pursuing happiness in a workplace that is not engaging you and the management is actively thwarting your own efforts to generate purpose in your work, maybe it’s time to look around for a different workplace?

Video: Self –Help Books in 60 Seconds:
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The TEN BEST PC GAMES



1. Theat rhythm: Final Fantasy

From the role-playing series Theatrhythm: Final Fantasy pays tremendous tunes through a Nintendo 3DS rhythm game. The course of a traditional RPG mimics the game which using battle, cutscene sequences and exploration. Using stylus with greatest gaming music ever composed. It is a sharp rhythm game and for 3DS owners it looks to be a prime piece of fan service.

2. The Secret World

The release of The Secret World has been announced more than five years ago. From its great competition, stand out the EA and Funcom (Age of Conan). It’s not set in some sci-fi world and fantasy so it opts to employ a modern-day setting- albeit. The main features of this game are creepy location, serious atmosphere and distributing enemies. Its making is not visually different but it’s different functionally.

3. Spelunky

It is the most expected release of Xbox Live Arcade. From Indiana Jones, Cave Story, Bomberman, and Castlevania it pulls together to deliver a slick side-scroller. It has local four-player support also. We will be liable to believe the publicity on the basis of what we played and seen.

4. Test Drive: Ferrari Racing Legends

The launch of Test Drive: Ferrari Racing Legends set in the coming days. That has taken a different direction for the launch of Test Drive: Ferrari Racing Legends and Test Drive Unlimited 2. That is on the iconic manufacturer’s car catalog that focused with closed circuit races. That does not mention the career mode on the company’s history. For Test Drive’s latest reboot unleashed developer Slightly Mad Studios is on-board.

5. Bellator MMA Onslaught

By obtaining the Ultimate Fighting Championship license EA shook up the mixed-martial arts market’s retail side. It follows EA’s own EA Sports MMA and a trio of THQ-published entries. This game aims for a different kind of market not only in price point. The PlayStation Network and Xbox Live Arcade published by 345 Games. For a more traditional fighting game that sheds the sim approach with an accessible button. For MMA fans it would be a different option, it costs $15 and may lack big-name fighter.

6. Endless Space

For Steam pre-orders Endless Space is available in beta. For the 4X fans it looks to be an incredible time sink. 4X are “expand, explore, exterminate and exploit”. On Independence Day 4X space sim will be seen a formal release. With gorgeous ship design and stylish menus that looks quite slick to trailers. That controls everything from war and diplomacy to economy and science. Put players on their own galactic empire.

7. NCAA Football 13

For Madden NFL 13 at E3 EA Sports turned on the hype machine in early June. NCAA Football 13, the pro series’ collegiate younger brother due out first. The Heisman Challenge mode has been introduced the game. For casual and hardcore players the game had made variety of small improvements. With dynamic scores ticker and EPN updates that ramping up the presentation.

8. Quantum Conundrum

In late June, Quantum Conundrum launch on PC. With the PlayStation Network and Xbox Live Arcade releases that get to the console players. “Exemplary” is the platform-based puzzler gameplay.

9. Rhythm Thief & the Emperor’s Treasure

The game Rhythm Thief & the Emperor’s Treasure don’t have any resemblance with Rhythm Heaven. For this unique little 3DS option we can draw bizarre Japanese trailer. That is the only parallel we can draw.
Rhythm Heaven is a music game so your actions are timed to a beat. Each movement or interaction helps to create a background tune. Here, you hope posing to hide behind the statues, dancing with a group of enemies on rooftops.

10. Ice Age: Continental Drift – Arctic Games

I think kids and adults are still like the licensed minigames. So here is a wonderful Minigame Ice Age: Continental Drift – Arctic Games for you, on the popular CG film franchise that delivers a licensed take. For 10 included minigames the Xbox 360 version requiring Kinect.